10 tips for choosing the right White Label software

13 July 2021
10-tips-for-choosing-the-right-White-Label-software.

White label software comes as monthly or annual subscriptions. They are mostly available under the SaaS model. The seller company brands the model and offers it to clients and users as their own. Important tips for choosing the right software are given here.

 

  • Decide on the type of software

 

White label Design and programming Products: web design products, website builders, and web app design programs fall under this category of software.

  • White label marketing software tools

They range from lead generation tools to social media management, SEO tools, PPC tools, and reporting tools.

  • Be on the same page

Look for shared values and beliefs in partner agencies. Successful partnership build-up depends on smooth interchange and exchange.

  • Consider the services provided

Be aware of the range of services you can access and how they integrate with your needs. Look for systems that allow direct communication in your name and on your domain.

  • Logo on reports

Telephone conversations, online chats, and reports all carry your logo although they come from the parent agency.

  • Plans for client interaction

A conference bridge plan provides a neutral interaction space without revealing contact numbers. Direct calling plans offer a special contact number that customers recognize as the company’s service number.

  • Confidentiality

contractual obligation to maintain confidentiality during the contract and beyond. Look for a no poach clause.

  • Trained professionals

All client interaction comes from the parent agency. There is no scope for outsourcing such interaction. The parent agency employs only trained professionals to interact with clients.

  • Extended non-disclosure

Professionals involved in client interaction are under the same non-disclosure contract as the agency.

  • Referrer blocking

We need to put referrer blocking systems in place for brand protection. Browser level blocking prevents source tracking. This ensures no trails are left for analytics to pick up.