As smartphones become more accessible and high-speed internet is no longer a premium infrastructure in many countries, users are now directly connected to the internet. This easy access to the internet has given a boost to mobile shopping. Many brands are hence embracing mobile commerce on top of the eCommerce platforms. Shopping apps with easy to browse catalogs are becoming more and more popular.
The emergence of mobile commerce changes how brick and mortar businesses operate. It’s important to note that mobile commerce growth is steadily increasing hitting an estimated $284 billion or 45% of eCommerce at the end of 2021. The mobile payments market is also catching on. This means that the likelihood of people making mobile purchases on their smartphones is also huge.
The sheer number of mobile users is reason enough to motivate businesses to embrace eCommerce and introducing mobile shopping as a part of their sales strategy.
Use experience is one of the main reasons for increased conversions. Various technologies can be used like AR that makes shopping experiences more immersive and interesting.
With the aid of a chatbot and messenger app, business owners can support their customers even outside business hours. Customer support bots have grown in intelligence and intuitiveness making these bots more efficient in dealing with common queries.
Customers have a number of payment methods when it comes to M-commerce. Whether it is a conventional credit card or PayPal, it can be integrated into the mobile store.
You can also read : Mobile App with Online Ordering for Your Local Business
With the entire world owning some or the other kind of mobile devices, businesses cannot afford to not have a mobile strategy. Mobile shopping is definitely becoming popular by the day and most businesses are reaping the benefits from going mobile!
Local departmental stores are the most popular businesses and dominate the market in a particular area. The main reason is their accessibility and simple approach, hassle free buying experiences, friendly behaviour and most importantly, emotional attachment of the customers.
Especially for regular customers, it’s a matter of trust and loyalty. However, this model of operation is highly contact-based.
Times have changed and there is a need to change this model of operation too. With the increasing emphasis on contactless operations for local businesses, how can local businesses maintain their existing customer base’s loyalty and trust?
The answer is – by offering them with easier and convenient means to contact them without actually visiting the store. Lokaly offers exactly this.
In a contactless safe distancing world, Lokaly helps take your local store online and helps keep your regular customers. You can instantly take your products online and accept online payments too.
Here’s what you get with Lokaly:
create your very own store. You can completely rebrand Lokaly with your specific branding requirements.
Although you can simply download and use it as-is, Lokaly can also be customized if needed. You can add your store specific features that caters to your customer base.
Many people believe that mobile applications are usually expensive. Lokaly challenges this notion by offering affordable alternatives. With Lokaly, you can pay as you go!
If your business requires features not built into the product, we can customize it to include the features you need.
Apart from your regular customers, a mobile store will enable you to increase your customer base and revenues!
Ensure your business continuity in the Lockdown or stay home period – sign up for a solution that can take your business online within a few clicks!
Lokaly is a ready-to-use marketplace that allows local businesses, including departmental and grocery stores, to take their store online with just a few clicks.
we implemented this solution for a US based grocery store for delivery service to their local customers.
The client was able to take grocery delivery to the next level via a website and mobile app to give their customers the convenience of shopping south Asian groceries online.
The solution also provides fast and contactless payments which are a need of the hour.
Lokaly offers a white label solution which is completely re-brandable and customizable too.
With Lokaly, customers could create an online store – complete with products, colour palette, logo, currency options and a lot more re-branding options were added. The customer could add all their branding and personalization elements easily to set up shop online.
Lokaly is a ready product with excellent features to help businesses who wish to go to market quickly. Rather than spending months on the development of an eCommerce platform from scratch, Lokaly offers departmental stores and grocery stores a ready-to-use and ready-to-launch platform. Businesses can instantly upload products and begin selling!
Although Lokaly is a ready-to-use platform, it also offers a means to customize features as per your business requirements.
Despite the pandemic and the lockdown that shut down the whole world, client saw an opportunity that could enable them to keep in touch with their customers. Creating an online presence instantly enabled them to take their grocery store online.
Lokaly has many such successful implementations. For more information about our products and services, feel free to email us at info@lokaly.in or call +91 79 40007881. Our experts will be happy to assist you with your requirements.
It seems overwhelming – to take an entire store online. But, that’s just it. It’s not as overwhelming as it seems. The cost is one of the major factors that make mobile and web stores seem out of reach for small businesses and local departmental stores. This is exactly where Lokaly can help. Lokaly empowers sellers to derive maximum benefits from the Digital movement. Local departmental stores can easily go online within a few clicks and set up their mobile presence. This takes their products right into the hands of customers.
The good part is, the pricing is seller friendly. If you wish to take your store online with Lokaly, there are a number of ways to make this possible. Firstly, choose what kind of store you would like to set up. Here’s what Lokaly has to offer to make your transition online less daunting in terms of the price you pay for the technology and software.
Lokaly is a ready to use mobile store where departmental stores can easily create their stores and serve their local customers. Here are the pricing models For B2C:
Lokaly is a complete package for those who wish to start quick and sell fast. It is based on a subscription model and allows users to pay as they use. It has customizable features and can be made to look unique for every store that is created.
In times of crisis – when the whole world is ‘at home’ and there is a tinge of fear to venture out into the streets, departmental stores took the initial hit. Lokaly is one way to take your products to your customers – especially since they cannot come to you!
While it’s normal to direct your attention to attracting new clients, strengthening your bond with existing customers is even more important. Even 5% increase in customer retention rates lifts the profits by 25% to 95%. A loyal customer is not only repeat-purchasing your product or service but is telling others about your brand too. If you have invested in earning a customer, make sure that you retain them too – and keep them coming back several times!
Build a relationship – don’t just sell
After a sale, instead of focusing on where your next sale is, try to devote resources for building continued relationships. Keeping constant communication with the customer is the key, however, there is a fine line between keeping in touch and becoming a nuisance. Have purposeful and meaningful communications with customers.
Keep the experience fresh and relevant
Continuous improvement in the offerings is the key to creating a fresh customer experience. Remember to re-connect with existing customers with your new offerings. Changes and updates are a good way to interact with customers.
Assume that they won’t remember you
If they shopped with you once, it’s not guaranteed that they will think of you the next time they need the same product or service. Make an attempt to imprint your brand on their minds. Here – out of sight is out of mind!
Make it easy for customers to contact you
Avoid sending lengthy informative emails. Send simple messages so that they are urged to contact you for the details. It’s a great way to keep them engaged with your brand.
Show your appreciation
When customers feel appreciated and see that they are important to you, they tend to be more loyal to your brand.
To grow sustainably, acquiring new customers is not enough. For life-long value, brands need to increase customer retention rates and keep them coming back.
The customer always looks out for the best deals and at the same time best platform where they would like to shop again! Use Lokaly solution which has proven customer experience and best deals to attract your customers.
Ever since the world has been locked down, there has been a surge of businesses moving from physical stores to a completely online model of operation. The result? The competition has moved completely online. Every neighbourhood store and the local departmental store is finding ways and means to move online. The result? Many solution providers are trying to offer technology services that enable them to offer services online – as seamlessly as walking into a store, making a purchase, and walking out.
So, how do you set up a B2B online store?
There are a number of solutions available in the market – to go online. But if you are a B2B business, or a multi-brand, multi-store business, you need platforms that can specifically cater to your requirements. Some of the solutions like Lokaly can even help you set up at no cost. Ready solutions require very less time to go live.
How can Lokaly help set up your B2B online store?
Lokaly is your technology solution if you are dominating a locality in your geography, are a distributor or wholesaler for large product offerings, or are a multi-brand or multi-store business. You can offer digital access to your clients and customers via Lokaly.
Lokaly offers businesses with a quick and easy way to get online and ensure that their business stays ahead in this fiercely competitive world!
Customers who once flocked to brick and mortar stores are now crowding online. Shops and departmental stores are ditched and smartphones have been embraced. Even bank payments are replaced with digital wallets. The rapidly changing digitization and customer behaviour patterns, shopping trends have changed too. Customers are bidding farewell to traditional shopping ways and more and more online platforms have emerged. Let’s take a look at the must have features in an online solution for e-commerce:
Top e-commerce platforms offer businesses with lots of conveniences, ease to use, and quick to setup features!
Lokaly solution offers all these features that can provide your customers with an unmatched experience and easy to manage from the perspective of the owners.
By the year 2021, mobile commerce sales are expected to by 54% of the total eCommerce sales. Growing at a rate of 33.8%, M-Commerce sales are projected to reach $3.56 trillion by 2021. M-commerce is definitely one of the channels that businesses are adopting quickly to boost sales.
So, how do we reap the benefits of this growth? How to use M-Commerce for your business? Here are a few places to begin with:
Mobile sites
Get a super-fast, lightweight mobile website. It will work seamlessly on all devices and keep your customers engaged.
Optimized content
While working with mobile commerce, make sure that you optimize your content and images to fit various screen sizes. It offers users a great user experience to have a seamless interface across all devices.
Simple search and navigation
One of the reasons mobile commerce is popular is because it offers ease of buying for the users. When developing a mobile commerce solution, make sure that users can reach where they want to as fast as they want to with simple search and navigation.
Product views
Make sure that your products are displayed well and can be seen via a small screen too. It will help boost sales.
PWA Stores
Progressive Web Apps (PWA) – meaning the apps look, feel and work as mobile apps and work best on entry-level devices as well as on poor connections.
In built marketing tools
Many mobile commerce solutions have built-in marketing tools that you can use to maximize your marketing ROI. You can offer multi-level personalized discounts too. Retargeting abandoned carts with auto follow up is essential.
Social media
It is easy to integrate various social media platforms and offer your buyers with social sharing coupons using the inbuilt discount engine to gently push customers to buy from you.
Mobile commerce is a natural progression of eCommerce and in the coming years, mobile commerce sales will definitely exceed the regular sales. It is essential that businesses implement eCommerce and mobile commerce solutions today to reap the benefits in the coming years.
Lokaly is a mobile commerce solution. Using Lokaly application, sellers can be online in less time and start selling. While buyers can order items from their favorite stores and get it delivered at the doorstep.
July 30, 2020 : Lokaly is a digital way to keep track of your sales, delivery, and all other transactions to support your online business. Lokaly announced the launch of lokaly.us for the US market. Lokaly is also available as a White-Label solution for its customers. Lokaly White-Label is available for Marketplace, B2B, and B2C models. It is a digital marketplace that gives you access to a wider Customer base.
“After the success of Lokaly in India, we decided to launch it for the US Market. Lokaly features a unique assortment of the store types and adds value. Lokaly is known for, and also offer customers the ability to order through fun, interactive features, and curations.” – said the Co-Founder & CEO on this occasion.
Buyers don’t need to go out to buy products in the time of pandemic COVID 19. All they need to do is browse essential products and get it delivered at the doorstep – along with cashless confidence.
Get your business an Expert, Fast and Convenient mCommerce solution right now from Lokaly!
Lokaly launched its White-label Solution for the Marketplace, B2B and B2C models, in India and the rest of the world. Lokaly white-label solution is currently successfully operating at many businesses in India. Lokaly is a digital platform that gives you access to a wider Customer base. You can create your online marketplace or the B2B or B2C business using your own branding and features needed for the business. Meanwhile, Lokaly Marketplace in India has seen 400% growth in Seller registrations during the lockdown – past 2 months and sees further growth in times to come.
