What is a White Label Solution?

As a rule, this term refers to the products or services that an enterprise has designed and approved for sale to a business concern. Company B has the right to use the product or service under its own label.

Lokaly – White Label Platform

White label solutions are products or services created by one company that is offered by another under that company’s own distinct name. Lokaly is a fantastic platform that gives and offers white-label services to its clients with multiple advantages. It offers Aggregator Model and Single Brand Store to the customers.

Lokaly Storefront Customization

If you’re looking for a platform to configure and customize the seller side of a white-label product, Lokaly is the place to go. Below customization and configuration you can do in Lokaly Storefront:

  • Own Product Catalog
  • Platform Colors
  • Banner Changes of Homepage for festival or season
  • Offers & Discounts banners in Homepage
  • Storefront appearance (Look, Style)

Why Lokaly as a Partner!

Lokaly will soar to new heights and can assist you in rapidly expanding your business. Lokaly is recognized as a multi-vendor platform, a business solution, a storefront setup, storefront modification, and one of the leading producers of e-commerce white label solutions.

Conclusion

Lokaly can assist you in quickly setting up and managing your goods on one of the largest platform. For a more interactive look, Lokaly offers plenty of themes and festive season offers.  If you want any extra information, please contact us to acquire your white-label solutions. Partnering with you will be a pleasure for us.

The current situation demands that “your customer” gets easier access to their needs. By offering easy ordering, ensuring safe distancing, and enabling online payments, customers can save time and enjoy a hassle-free experience. The best way to overcome this challenge today is to go online and make your customers!

The Decision

The decision to choose the right e-commerce solution for your business is never easy!!

The E-Commerce industry is currently worth $4.8 trillion, projected to increase to $5.4 trillion by 2022. Business owners planning to start their E-Commerce business often imagine a website where they can list products and expect revenue to start rolling in. To drive traffic and boost sales, it takes strategic marketing, user engagement, and ongoing optimization. Creating a digital presence requires the same level of strategic thinking and planning process.

Business owner looks for the best E-Commerce platform, where they can operate core features, integrate new features, and 3rd party tools seamlessly.

There are a variety of options available in the market to help you sell your products online. Look for options that can delight your customers, run flawlessly, and fulfill orders in the fastest and most affordable way possible.

Choosing the right development approach to align with your business strategy is essential for success : 

  1. Cost of solution: Cost of solution is not just the cost in which it would be developed. There are Direct & In-Direct cost like Cost of Upgrades, Infrastructure, Maintenance, Support etc.

  2. Time to Develop: Solution development time should correlate with your Time to Market strategy

  3. Solution Scalability: Can the product grow as your business grows? There should be option for starting small, yet a facility to make it big.

  4. Solution adapts to Business Model: The solution should adopt to your Business needs and not the other way around. 

  5. Data Ownership: Who owns the Data? Ownership and Compliance of Data & Privacy is very critical in this age.

  6. Control over Technology: How much control you have over the technology in your business? As your business grows, control over the product becomes critical if you want to scale effectively.

  7. Ease of Operation: Does the solution allow for Ease of Operation & Inter- operability? A solution has multiple type of users and platforms it can be used from. The user experience for all user group becomes critical.

  8. Integration with 3rd Party Tools: Does the solution have the ability to integrated with 3rd Party? Integrating with existing or new external system like POS, Inventory, Book keeping etc is critical. The solution should allow for such an openness with other systems.

  9. Solution Support & Upgrades: Does the solution provide for Support, Upgrades? Development is just a beginning. A great post development support and continuous upgrades is necessary for growing business.

What are the different types of E-Commerce solutions available in the market?

  • Bespoke Solution
  • Open-source Solutions
  • SaaS Platform
  • Clones
  • White-Label Platforms

These platforms come with their own set of Pros and Cons. Look below at the comparison:

  Bespoke Open-source SaaS Clones White-Label
Definition Custom Development Solution like WooCommerce, Magento Platform like Shopify, Yelo etc Companies offering Clones of solutions Product which has the ability to White-Label / Brand the solution as per Business
Pros Best possible functionality

Ownership of Source code
Lot of themes and plugins available for quick development and cost effective

Highly Customizable
Tried and Tested model

Lower entry cost

Lot of features to adopt

No infrastructure cost
These companies will offer you such clone at a very low cost

Ownership of the Source code
Branded Solution

Ownership of Data

Low Cost
Cons High Cost

Longer Time to develop
No readymade mobile solution

Hidden cost

Issues with GDPR/ Data compliance

Not customizable

Mobile App will not be a branded solution

No ownership of Source code and data
Usually such firm download these clone code from open-source/ Github repository and add a UI wrapper around it

Outdated versions / technology

No customization available
No ownership of Source code
White-Label Platforms

 

Look at the below Decision Matrix and find a solution which is a good fit for your business model,

No Parameters Bespoke Open-source SaaS Clones Lokaly
1 Cost of solution Cost of solution will be very high Web cost will be Low as themes & plugins available. Mobile App would be costly Hidden charges for transaction, and other activities Low cost of solution No hidden cost, Low to Medium cost of solution
2 Time to Develop Very long development time Low to medium time to develop Low time to adopt Low time to adopt Low time to adopt
3 Solution Scalability Yes Yes there would be different pricing models No as it would be one time sale Yes, we have modular approach
4 Solution adapts to Business Model Product adopts to your Business Model Product adopts to your Business Model Business adopts to the Product Business adopts to the Product Product adopts to your Business Model
5 Data Ownership Customer Customer Mostly the SaaS platform would own Customer Customer
6 Control over Technology Full control with the ownership of the source code & data Full control with the ownership of the source code as per Open source license & data Least control of all model. Saas will not offer any customization & you will not own the code Full control with the ownership of the source code & data IPR/Source Code with Lokaly. 
7 Ease of Operation Yes Yes Yes efficiency is low Yes
8 Integration with 3rd Party Tools Yes Yes Limited as per their list Yes Yes
9 Solution Support & Upgrades Yes Yes Yes No Yes
  Upgrades          

Lokaly

  1. we focus on these differences to create a distinct experience for every user.

  2. Product should be offered at an affordable cost and quick turnaround
  3. Should be able to fit a small to larger venture using modular approach

  4. Product should have an openness to integrate with existing/ new tools

The code developed for Lokaly is from scratch with no open source or copied code base which gives us complete knowledge and control over the development.

What do we cover:

 

Aggregator Business Model (Marketplace with Store listing enabled)

   

 

Single Brand Store (Single or Multi location)

   

 

Pure Ecommerce Flow (3rd Party Courier Delivery Integration)

   

 

Hyperlocal Ecommerce Flow (Self Delivery, 3rd Party Delivery)

   

 

Dark-flow Ecommerce (Fulfillment WH, Multiple Suppliers)

Applications

 

Customer Application

Business Application

Point of Sale

Driver Application

Picker Application

Dine-In Application

 

 

 

 

 

 

 

 

WEB

 

 

 

 

 

 

 

MOBILE

 

 

 

 

 

 

 

TABLET

 

 

 

 

 

 

What Lokaly Offers?

• Complete White-label Solution with customized & branded solution on App Store
• Your own Marketplace subscription model
• Business Hours, Order Settings, Delivery Settings
• SMS Alerts on Order receipt & processing
• Custom offers & discounts at store level
• Online Payment Integration
• Flexible Licensing model: One-Time License / Subscription Monthly Model
• Modular Functionality to allow solution to grow as your business grows
• Wide variety of store type

Core Modules

 

Add-On Modules

 

 

Pricing Model

 

Clientele

 

One of the biggest decisions you will make for your business is the choice of the eCommerce platform that is scalable and will ensure long term growth. The platform should also help customers that are engaging with your brand to reduce friction while they’re getting the product they need. Ensuring employees have what they need to implement campaign strategies and at the same time be ready to use without add on cost for maintenance and installation.

Whether you are a brick and mortar store with a strong local presence or are looking for an enterprise eCommerce solution, building one from scratch is out of the question! The time frame and the cost is simply too high for such an endeavour.

The good news is that there are a number of ready to use eCommerce solutions such as Lokaly that enable you to go online instantly. These solutions are highly customisable too. Being white labelled, you need not worry about how it will ‘look’ for your brand.

Lokaly is ready to use, white labelled eCommerce solution. It enables local stores to quickly go online by quickly upload the products and begin selling.

Some of the features of this marketplace are:

  • Completely White-label solution
  • Customized & Branded Solution on App Store
  • Your own Marketplace subscription model
  • Customizable Features
  • Increase your revenue
  • Ensure your business continuity in the Lockdown or stay home period

Lokaly can be completely customised to suit your business requirements. It’s the easiest and fastest way to reach your customers where they are – online. It not only helps you keep up with the latest in the online world, but also helps keep in compliance with the latest no contact delivery policies for the covid 19 rules. With customisations, you can make the app look, feel and serve your customers as your business requirements.

Developing an excellent product and a great sales strategy is only half the battle won for a business. Providing good customer support after you have sold a product is also important. Shopping is not merely a transaction – the entire experience counts. By providing excellent customer support you can offer your customers better experiences while shopping with your brand. Shoppers that ‘feel good’ while making a purchase, will definitely be back for more.

There are 4 key reasons why customer support is important for your online business

  • It adds value to your product
  • It increases customer retention leading to recurring revenue
  • Results in positive brand image
  • Boosts employee moral
  • Adds value to your brand

What exactly is good customer support and why is it essential?

Customer support empowers customers through the entire purchasing process and post purchase experiences. It helps you better assist customers who are interested in purchasing your product by offering quick and accurate answers. Next, it is also useful during the purchasing process. You can provide customers with orders, errors while placing orders, or provide better package tracking details. Lastly, you can offer customers with support if they face any issues post purchase. You can make cancellations and returns easy to process or offer the ability to exchange faulty products.

A good product or service can only get you so far. If you add good customer support to the equation, the value of your offering as well as your brand instantly increases. It also has the potential to reduce negative reviews. This added value translates to increased revenue and customer retention.

With customer support, businesses can offer a lot more than sales transactions. You can give them a reason to love your products and your business!

White label software comes as monthly or annual subscriptions. They are mostly available under the SaaS model. The seller company brands the model and offers it to clients and users as their own. Important tips for choosing the right software are given here.

 

  • Decide on the type of software

 

White label Design and programming Products: web design products, website builders, and web app design programs fall under this category of software.

  • White label marketing software tools

They range from lead generation tools to social media management, SEO tools, PPC tools, and reporting tools.

  • Be on the same page

Look for shared values and beliefs in partner agencies. Successful partnership build-up depends on smooth interchange and exchange.

  • Consider the services provided

Be aware of the range of services you can access and how they integrate with your needs. Look for systems that allow direct communication in your name and on your domain.

  • Logo on reports

Telephone conversations, online chats, and reports all carry your logo although they come from the parent agency.

  • Plans for client interaction

A conference bridge plan provides a neutral interaction space without revealing contact numbers. Direct calling plans offer a special contact number that customers recognize as the company’s service number.

  • Confidentiality

contractual obligation to maintain confidentiality during the contract and beyond. Look for a no poach clause.

  • Trained professionals

All client interaction comes from the parent agency. There is no scope for outsourcing such interaction. The parent agency employs only trained professionals to interact with clients.

  • Extended non-disclosure

Professionals involved in client interaction are under the same non-disclosure contract as the agency.

  • Referrer blocking

We need to put referrer blocking systems in place for brand protection. Browser level blocking prevents source tracking. This ensures no trails are left for analytics to pick up.

Local departmental stores are the most popular businesses and dominate the market in a particular area. The main reason is their accessibility and simple approach, hassle free buying experiences, friendly behaviour and most importantly, emotional attachment of the customers.

Especially for regular customers, it’s a matter of trust and loyalty. However, this model of operation is highly contact-based.

Times have changed and there is a need to change this model of operation too. With the increasing emphasis on contactless operations for local businesses, how can local businesses maintain their existing customer base’s loyalty and trust?

The answer is – by offering them with easier and convenient means to contact them without actually visiting the store. Lokaly offers exactly this.

In a contactless safe distancing world, Lokaly helps take your local store online and helps keep your regular customers. You can instantly take your products online and accept online payments too.

Here’s what you get with Lokaly:

Completely White-label solution

create your very own store. You can completely rebrand Lokaly with your specific branding requirements.

Customized & Branded Solution on App Store

Although you can simply download and use it as-is, Lokaly can also be customized if needed. You can add your store specific features that caters to your customer base.

Your own Marketplace subscription model

Many people believe that mobile applications are usually expensive. Lokaly challenges this notion by offering affordable alternatives. With Lokaly, you can pay as you go!

Customizable Features

If your business requires features not built into the product, we can customize it to include the features you need.

Increase your revenue

Apart from your regular customers, a mobile store will enable you to increase your customer base and revenues!

Ensure your business continuity in the Lockdown or stay home period – sign up for a solution that can take your business online within a few clicks!

“Restaurants are Looking Beyond…”, says an article by The Economic Times. Restaurants are now adopting platforms that charge lesser commission fees compared to dominant food aggregators. Asking for high commission and masking consumers’ data, restaurants are moving to marketplace-based platforms. These changes (aka savings from hefty commission %) will be rewarded to consumers as discounts on their online orders. This is going to enable a more modest and effective model – Direct to Consumer (D2C).

When businesses opting for ready-made solutions, where they can save cost, get access to their consumers’ data and manage online business easily. Lokaly is a ready-made and transparent solution for small to large businesses. Lokaly has partnered with 30+ restaurants based in Ahmedabad. Also, Lokaly has developed solutions for some famous brands in the USA. Lokaly provides free trial and support to sellers to know the platform better.

Customers who once flocked to brick and mortar stores are now crowding online. Shops and departmental stores are ditched and smartphones have been embraced. Even bank payments are replaced with digital wallets. The rapidly changing digitization and customer behaviour patterns, shopping trends have changed too. Customers are bidding farewell to traditional shopping ways and more and more online platforms have emerged. Let’s take a look at the must have features in an online solution for e-commerce:

  • Expansion support: It is possible that your once loyal customers move to another store or site – it is essential to ensure that your e-commerce platform has the right features for expansion and features for what’s trending -and what will work in the future.
  • Mobile friendly: e-commerce platform – must be mobile friendly. If you are not on mobile, you may be out of business in the future. So, your e-commerce platform must include mobile friendly features. Users should be able to shop from a website and mobile equally.
  • Custom options: As opposed to generic store builder, e-commerce platforms must have customization options. This enables you to offer personalized experiences to customers for each store that is built on the platform.
  • Add on – features: Along with the built-in features, the e-commerce platform should also offer add on features which store owners could add and remove features as per their requirement. This kind of personalization will be a key differentiator while trying to win over customers.
  • Multiple integrations: The platform should offer an overall integrated and interconnected – smooth business flow. Product management and content management automated shipping flow and other easy integrations will allow a seamless workflow across multiple channels.
  • Security features: You must also check for security features for your e-commerce platform. SSL certificates, PCI compliant payment gateways and other security features are essential for developing an e-commerce platform.

Top e-commerce platforms offer businesses with lots of conveniences, ease to use, and quick to setup features!

Lokaly solution offers all these features that can provide your customers with an unmatched experience and easy to manage from the perspective of the owners.

July 30, 2020 : Lokaly is a digital way to keep track of your sales, delivery, and all other transactions to support your online business. Lokaly announced the launch of lokaly.us for the US market. Lokaly is also available as a White-Label solution for its customers. Lokaly White-Label is available for Marketplace, B2B, and B2C models. It is a digital marketplace that gives you access to a wider Customer base.

“After the success of Lokaly in India, we decided to launch it for the US Market. Lokaly features a unique assortment of the store types and adds value. Lokaly is known for, and also offer customers the ability to order through fun, interactive features, and curations.” – said the Co-Founder & CEO on this occasion.

Buyers don’t need to go out to buy products in the time of pandemic COVID 19. All they need to do is browse essential products and get it delivered at the doorstep – along with cashless confidence.

Get your business an Expert, Fast and Convenient mCommerce solution right now from Lokaly!